Randy Schwartz on Running a Commercial Photography Production
About Me
Hello
I have been a commercial photographer for over 20 years. I started my career in San Francisco and relocated to Los Angeles in 1998. I've been hired to shoot commercial advertising campaigns by clients throughout the US because of my ability to let people be themselves and to capture a very “real” moment. This, I've developed through years of working with all kinds of talent both “real” and professional, two legged and four legged. I believe that lifestyle should feel like, well, life, and not stock and that the creative process starts with observation of people in what would seem to be very ordinary moments. Of course there is always something happening on a photography set, even when the cameras are down. Understanding this is at the essence of what I do.